Last year, there were almost 300,000 nose jobs performed in the United States.

According to the American Society of Plastic Surgeons, it’s the second most popular cosmetic procedure.

But maybe you don’t want to go under the knife?

Take Betty for example. “Well, I hate the bump of my nose it is something I have always wanted to correct since I was younger.”

But surgery….not an option. “Surgical no, I did go to try but I was afraid of the black eye and healing process, so this is definitely a good alternative.”

The “this”…is this—a non-surgical nose job, pioneered by dr. Cameron Rokhsar.

It’s for people like Betty with a bump or dent on the nose, and don’t want a major surgery.

The key to this new procedure: one of the newer, long lasting wrinkle fillers called radiesse which is injected into the problem spots.

“The typical rhinoplasty or nose job involves insertions and it is done under general anesthesia and there is down time, usually one to three weeks, it is usually a painful procedure and it requires being done with general anesthesia with down time, Radiesse and the non surgical nose job is an out patient procedure where we do it under numbing cream, we apply numbing cream for about fifteen minutes and then with a very small needle and very controlled injections we place the filler substance Radiesse in the nose to basically camouflage nasal irregularities and bumps and dents,” SAYS Dr. Rokhsar, a cosmetic dermatologist at the New York Aesthetic Consultants.

Radiesse last a relatively long time for fillers--about a year and a half.

“It is made up of calcium hydroxyl apatite crystals which is very similar to what is found in bone and teeth, so really it is a nice complimentary substance to add in this are,” says Dr. Rokhsar.

Betty couldn’t be happier! “I cannot believe my nose is straight!!! My bump is gone, See!, my bump is totally gone, I am totally amazed by that and that only took five minutes to do, so it is great, I am very happy.”

The procedure between 800 and fifteen hundred dollars. Compare that to a regular nose job, which runs between ten and fifteen thousand dollars.

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